By:Susan Friedmann

There are lots of ways to improve your team\’s performance at tradeshows. From snazzy new displays to intensive training to rewards and incentives for top producers, it\’s difficult to even count the myriad ways What\’s not difficult is to realize that some of these improvement methods come with hefty price tags.

Don\’t despair. There are many ways to pump up performance without breaking the bank. In fact, I\’ve collected 27 low or no cost ways to improve your next tradeshow:

1. Research the show BEFORE you commit: Does it attract a large number of people from your target audience?

2. Give yourself enough time: Planning and preparation for a major show can take 12-18 months.

3. Involve top management in the planning process. You\’ll get better results from your team if they know upper management is supporting their efforts.

4. Send e-mail reminders to loyal customers and strong prospects before the show, urging them to stop by your booth.

5. Define goals and objectives for show participation.

6. Share these goals and objectives with your booth staff. They can\’t achieve your goals and objectives if they don\’t know what they are.

7. Plan for security as needed: you don\’t want expensive prototypes or demo models \’walking away\’.

8. Brief your team on common tradeshow espionage practices and how to defend against them.

9. Send enough people to ensure adequate booth coverage throughout the show.

10. Give each booth staffer a specific role, with job expectations clearly spelled out.

11. Stress the value of friendly greetings, polite manners, and appropriate body language.

12. Take the time to familiarize your team with the lead collection technology you\’ll be using before the show.

13. Make sure at least some of the people going to the show are prepared to answer technical questions.

14. Send friendly, personable people with a genuine enthusiasm for your company, its products and services. These may not be your most senior people: make your choices based on effectiveness, not seniority.

15. Check in with your team throughout the show to assess performance, reward positive behaviors, and stop negative trends before they get out of hand.

16. Establish a dress code for your staffers: They\’ll look more professional and act as better ambassadors for your company.

17. Don\’t forget the shoes, hair, and accessories: people notice the details. Manicures are crucial, as your team will be shaking hands hundreds, perhaps thousands, of times during the show.

18. Two words: Breath Mints.

19. Practice asking qualifying questions with your booth staffers.

20. Product demonstrations are a great way to draw a crowd: Make sure your team knows how to give an effective, engaging presentation by having them practice before the show.

21. If you are sponsoring entertainment, a speaker, or other event, make sure your team knows what to do during this time. From working the crowd to collecting leads, there\’s plenty they should be doing to promote your company\’s name and image.

22. Designate a \’go-to\’ person to act as a liason with show management. The better your relationship with management is, the better your show experience will be.

23. That exhibitor\’s service manual the show organizers sent you when you registered? Read it: it\’s chock full of valuable information to help ensure a stress-free show.

24. Copy appropriate pages from the exhibitor service manual and pass them along to the relevant staffers: It doesn\’t help you to know when everything has to be broken down and off the show floor if you\’re not the person doing that work.

25. Order services ahead of time. Making deadlines = big savings.

26. Establish a follow up protocol for hot leads, promising prospects, and likely customers. Use this protocol to turn leads into sales.

27. Say \”Thank You\” to attendees for stopping by, to anyone who fills out survey information or participates in a demonstration, during your follow up calls.

About the author:
Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with companies to improve their meeting and event success through coaching, consulting and training. Author: \”Meeting
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By:Joel Christopher Remandaban

With Google being one of the biggest online companies in the world, you will really have to stop and listen to what they have to tell you when it comes to your squeeze or landing pages They have valuable nuggets of wisdom that can give you more savvy in your internet marketing businessGoogle\’s first tip for squeeze pages is to keep your objective in mind You need to ask yourself the following questions: Are you for sale? Are you going for a lead? Or are you going for download? These are just three of the things that you can do with your squeeze pageAnother tip is for you to refer to specific keywords Offers call to action on your landing pages Free download sounds more appealing to people than any other flashing prose in their computer screensBut when they get to your site with the hope of getting a free download and you require them to opt-in, it\’s not free We can debate that but probably a better way to go about that is to say, subscribe for free download or subscribe for download This leads to the next tip which is make your ads as clear as possible Replica Watches.Make you landing page navigation simple and help people get what they want Don\’t create obstacles and sure that people can get back to Google by clicking the back button and sure that you don\’t have a popup or pop under on the landing pageNow, Google\’s definition of a popup or pop under is only when a new window opens So the dynamic HTML fly-ins, slide-ins those are okay because the new window does not open It is part of the existing webpage and you can use those to boost your salesFor specfic opt-in pages, Google advocates that you keep your sign up simple as possible Always go for the very minimum of what they could fill up Replica Soccer Jersey. And after that you must also make sure that you give them something of equal or greater value for the information they give youIn a nutshell, Google\’s guidelines states that if your squeeze page is just squeezing them to a sales letter, you can get in trouble there So you really must strive to offer a little bit of value of free downloads or free lessons Replica Christian Louboutin.Of course, notwithstsanding the fact that you are an internet marketer, those free five lessons can be disguised as informational sales letters Subtlety is key to your successClearly, there are just so many landing page approaches to choose from You can go direct to merchant or earn via the Google cash method You can send people to the review page where it basically reviews different products and compares them You can do the pre-sell then squeeze You can do the squeeze then pre-sell You can also squeeze your way to merchant or downloadWhatever method you choose, just make sure you are not violating any rules and that you are really giving something of value as much as you are receiving valuable information While you can get sales from deceptive means in making people opt-in, it is the element of trust that makes you get to keep your customers

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By:Anna Nicholls

4 January 2007 - SMEs are being offered up to 拢100 worth of free business leads with online Pay-Per-Lead marketing solution, TheSeed.com.

Available to all new customers who register on the site by 31 January 2007, The Seed will match the initial account investment made by the SME. For example, if a company puts 拢100 into their opening account The Seed will match this, providing the SME with 拢200 worth of genuine new business enquiries, which could equate to up to 20 potential customers.

Managing Director Keir McConomy explained: \”Since its launch The Seed has generated hundreds of new business leads for companies in a range of markets. We\’ve seen its success again and again, and are so confident in its approach that we are offering to match the initial account investment for new customers who want to trial the service.

\”It may sound too good to be true - a low cost, no tie-in marketing solution that delivers genuine leads converting at up to 40%, but it is happening and it works well for hundreds of companies. The offer aims to give other SMEs the chance to try the service themselves, and with a minimum account opening investment of 拢50 now giving 拢100 worth of new leads it\’s easily affordable.\”

Launched earlier this year, TheSeed.com is gaining growing popularity among SMEs in markets as diverse as print, commercial finance, recruitment and IT, with users reporting new business conversion rates from The Seed of up to 40%.

An automated web-based service, The Seed is the first marketing solution to provide genuine, pre-qualified new business leads at a cost of between just 拢10 - 拢15 per lead. Unlike other marketing solutions, lead generation from The Seed guarantees genuine business enquiries from companies that have read about the business and are interested in its services.

All leads are pre-qualified over the phone by The Seed\’s customer services team before being passed on to the customer, significantly increasing the chance of leads being converted into new business, and improving return on investment.

For more information on the offer visit www.theseed.com.

/ends.

About TheSeed.com

TheSeed.com is an automated web-based marketing service for Small & Medium Enterprises (SMEs) providing genuine, pre-qualified new business leads at a cost of between 拢10 - 拢15 per lead.

The Seed\’s Pay-Per-Lead approach ensures that customers only pay for the genuine targeted business leads that they receive. Each lead is pre-qualified over the phone by The Seed\’s customer services team so that SME subscribers only get genuine business enquiries - if no genuine leads are received there is nothing to pay.

There are no large up-front fees - sign up is free and opening an account costs just 拢50, which could create up to five genuine leads. In addition, there is no contract lock-in, allowing the service to be stopped at any time.

www.theseed.com

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